With over 30 years of executive experience in the region, G7Net provides comprehensive consulting services to help European and US technology companies successfully expand into Argentina and South America.
We offer end-to-end consulting services to ensure your successful expansion into Latin American markets.
Assess your tech solutions market potential, identify sector-specific opportunities and challenges, and analyze the competitive landscape to craft a differentiated positioning strategy.
Develop customized market entry strategies, craft regionally tailored business plans, and design pricing and positioning models optimized for local markets.
Arrange meetings with prospective customers and partners, facilitate introductions to key decision-makers, and represent your company at industry events and chamber gatherings.
Build localized marketing campaigns, craft region-specific messaging and content, and oversee public relations and media outreach to amplify your brand in local markets.
Assist with technical staffing and team building, provide local technical support infrastructure, and guide regulatory compliance and certification processes.
We use the most advanced and efficient technologies to develop digital solutions that drive your business growth.
We implement robust and scalable network infrastructures, ensuring reliable and high-speed connectivity for your business.

We have experience working with companies from different industries, adapting our solutions to the specific needs of each sector.
Unlock market opportunities in connectivity, navigate deployment challenges, and position your tech with operators and ISPs.
Scale precision farming and IoT solutions with tailored strategies and optimized market entry.
Tap into energy and mining sectors with localized strategies and compliant tech deployment.
Position your solutions in public infrastructure and smart city projects through targeted entry and compliance support.
Stay up to date with the latest news, events and updates from our company. Discover how we are innovating and transforming the technological landscape.

We are pleased to announce that we have been invited by the French Embassy in Argentina to participate in Viva Technology 2025, the most important tech event in Europe. This prestigious exhibition will allow us to explore the latest trends in telecommunications, artificial intelligence, and emerging technologies, strengthening our ties with global industry leaders.
As a consulting firm specialized in the development of tech businesses in Argentina and Latin America, our participation in Viva Tech represents a strategic opportunity to identify innovative solutions that can be adapted to the regional market. We actively work to build bridges between cutting-edge technologies and the specific needs of the Latin American ecosystem, facilitating the implementation of projects that drive digital transformation across the region.
This participation reinforces our commitment to innovation and positions us at the forefront of the technological solutions we offer our clients, consolidating our role as enablers of technological growth in the Latin American market.
G7Net S.A. is a specialized consulting firm led by former Regional Vice Presidents with more than three decades of experience in the technology sector throughout Latin America. Our deep understanding of local markets, extensive industry networks, and proven track record make us the ideal partner for technology companies looking to establish or expand their presence in Argentina and South America.
Our consultants bring executive-level expertise in telecommunications, connectivity solutions, IoT, renewable energy, and emerging technologies, providing you with strategic guidance and practical support at every stage of your market entry and growth.

Martín held top executive positions as Director and Regional Vice President for the Southern Cone at Ascend Communications, Lucent Technologies, UTStarcom, and Arista Networks. A businessman and entrepreneur, he has been dedicated for the past 8 years to the development of technology companies, beginning in 2011 with the founding of Pontis Technologies, through which he introduced the first IPTV and OTT service operations for telecommunications operators.

Abel is a recognized leader in technological innovation with a solid track record in both the public and private sectors. He worked in the technology division of the Administración Federal de Ingresos Públicos, where he led key initiatives in digital transformation and process modernization. As a consultant, he has promoted strategic alliances across Latin America, driving technology solutions with a regional vision.

Manuel has 20+ years of experience in tech, telecom, and media, holding leadership roles like CMO, CSO, and Commercial Manager across B2B and B2C markets. He was CMO of Grupo Telecom, Argentina’s largest telecom firm, and held regional roles at AT&T and Neutrona Networks. He contributed to four startups—Telecom Paraguay, AT&T Latam, Zonacitas, and Abbies—driving launches, exits, and change management. Based in Peru, Paraguay, and Argentina, he also founded three companies, with two successful exits. Currently, he’s active as a mentor, angel investor, and shareholder in biotech and fintech VC funds.

As CEO at La Nación Group Guillermo lead the digital and cultural transformation of a traditional media company breaking a paradigm shift. Prior to that, he was General Manager at Telecom Personal and fueled its growth in a market revolutionized by smartphones and mobile internet. He positioned it as a market leader in revenues and Ebidta. Before that as its CMO he managed the development of the first 3G service in the country. He was key in the startup of Telecom Personal back in 1994. From 1999 to 2003 he launched the AT&T operations in Latin America as a Regional Marketing VP for Argentina and Brazil.
We are here to help you turn your ideas into innovative digital solutions. Contact us and let's start working together on your next project.
Av. Córdoba 836 Piso 11, Ciudad Autónoma de Buenos Aires, Argentina
info@g7net.com